If you want exponential growth, don't try work so hard. Play/Innovate/Experiment!
If you want linear growth, work smartly; organize, plan, strategize.
Possible Examples:
Apple>>
Linear: Mac, Apple Store
Inflection: putting a hard drive on a music player (iPod)
Linear: iPhone
Google>>
Inflection: Page Rank, White Page
Moderate/Linear: Gmail (distributed filesystem), Maps (Ajax), Android
Amzn>>
Chugging Along: Books via online
Inflection: Goog-like Search + Everything Store
Middle-Ground: Kindle
Facebook>
Inflection: delayed IM/college-kid inspired social inertia
Linear: Facebook API
Middle-Ground: Zynga/Social games
*note: some of these are quite debatable.
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